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To celebrate the dedication and ambition business owners bring to their communities, METRO has created Own Business Day on October 11th. On this day, we will celebrate business owners all over the world who serve customers with passion, commitment, and drive. Business owners also will provide special offers to their customers. It’s time to get ready for October 11th!


A tribute to true dedication: METRO Cash & Carry celebrates international Own Business Day

[Insert Place and date], 2016 – Whether it is the cosy café, the family-run bed and breakfast or the hairdresser around the corner – millions of people visit small privately owned businesses where they are made extra welcome every single day. To pay tribute to the dedication that business owners put into their daily work, METRO Cash & Carry will establish a special day in honour of their accomplishments: The Own Business Day will be celebrated in 25 countries on 11 October, 2016 – featuring millions of businesses, customers and special offers. All business owners are invited to participate by registering at [local campaign website] and create special meals or offers for the Own Business Day. 

“Every day, millions of dedicated business owners around the globe make our lives more vibrant by following their unique ideas and catering to our needs,” says [Name], Country Manager of METRO Cash & Carry [Country]. “They are the social and economic backbones of our communities. Not only do they enrich our neighbourhoods by providing essential services but they also employ millions of people around the world. At METRO, we want to express our admiration for own businesses everywhere with this special day.” 

The first Own Business Day will take place on October 11, 2016 in all 25 countries METRO Cash & Carry operates in, targeting well beyond 21 million business owners. The company intends to establish it as an annual global event that is scheduled for every second Tuesday of October. The event strives to give own businesses the attention they deserve and support them in building strong networks with others who share their passion. The Own Business Day will present a variety of special offers, delicious meals and exciting entertainment at all the participating businesses. Additionally, there will be numerous activities created by local business owners. [Please describe specific local measurers]

“As the international leader in the self-service wholesale trade, METRO is proud to be associated with a day that brings business owners and customers together and contributes to promoting own businesses around the world,” says Pieter Boone, CEO of METRO Cash & Carry. In preparation for the event, METRO Cash & Carry will provide participating business owners with comprehensive support. The dedicated campaign platform at [local campaign website] features all information. Registered business owners will be able to order merchandising material free of charge to support their own marketing activities. Moreover, participants will have access to regular updates on special deals, workshops and promotion material, including supplier and media cooperation. 

For more information and registration visit the campaign platform at [local campaign website] or [country website]. 

METRO GROUP is one of the most important international retailing companies. It generated sales of some €59 billion in financial year 2014/15. The company operates over 2,000 locations in 29 countries and employs more than 220,000 people. The performance of METRO GROUP is based on the strength of its sales brands, which act independently on the market: METRO/MAKRO Cash & Carry, the international leader in the self-service wholesale trade; Media Markt and Saturn, the European market leader in consumer electronics retailing; and Real hypermarkets.

More information at

At a glance 
  • METRO invites all business owners, employees and consumers to celebrate the first Own Business Day on October 11th, 2016 – paying tribute to the value that own businesses add to people’s daily lives. 
  • 11 October, 2016 (the second Tuesday of each October )
Participating countries 
  • 25 countries: Austria, Belgium, Bulgaria, China, Croatia, Czech Republic, France, Germany, Hungary, India, Italy, Japan, Kazakhstan, Moldavia, Netherlands, Pakistan, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Spain, Turkey, Ukraine
Target audience 
  • All business owners, regardless of being Metro customers or not 
Highlight activities 
  • [Pop-up store in [city] on [Date]]
  • [Further local activities] on [Date]
  • [Further local activities] on [Date]
  • Special deals, offers and activities are offered locally by businesses owners
METRO support 
  • Marketing material, advertising
  • Special deals at the stores
  • [local campaign website]
Social Media 
  • #loveownbusiness

Questions & Answers

What is the Own Business Day? 
To express our admiration for the value that own businesses add to our daily lives, and to create new opportunities for them, METRO has decided to pay tribute to business owners in all 25 countries we operate in. To this end, we have created the Own Business Day – a special event to celebrate business owners around the world. The first Own Business Day will be held on October 11, 2016. All participating business owners are invited to create specials for the event, such as special meals, offers or activities that will appeal to their customers. In the run-up to the day, METRO will support them with special offers, inspiration and marketing material, as well as own activities to really drive business. A dedicated campaign platform is at the core of all activities. 

How is “own business” defined?
Own businesses are privately owned firms or partnerships. Though the definition of size and form of ownership may differ from country to country, we target our campaign at businesses with less than 50 employees and an annual turnover of less than 1 million Euros.  Own businesses are common in many countries around the world and include: hotels, restaurants, catering companies, small traders and service companies (for example hair dressers or tattoo salons) – many of them are in fact METRO customers. 

Why is the Own Business Day scheduled for October 11?
The Own Business Day will be celebrated annually on the second Tuesday of October. This day was chosen for a number of reasons: First, international surveys suggest that Tuesday is the most productive day of the week. Second, Tuesday has a historic significance for METRO: the first METRO Cash & Carry store was opened on a Tuesday (October 27, 1964). Lastly, the second week of October is free from national and bank holidays in many countries. 

Why did METRO create an event for own businesses? 

METRO’s aspiration is to be a Champion for Independent Business, and own businesses make up a huge proportion of our customer base. We fully believe that own businesses make everyone’s daily life more vibrant, enrich our local communities and are an engine of the economy. With our Own Business Day, we pay tribute to business owners and their dedication and ambition. 
What objectives does METRO pursue with the Own Business Day? 

Eventually, we want to bring more business to own businesses’ doorsteps, by creating a special event that promotes all business owners. This perfectly aligns with our aspiration to be a Champion for Independent Business and allows us to strengthen our relationship with own businesses. We need them to be successful in order to be successful ourselves. 

Is the Own Business Day exclusive to METRO customers?

No. All business owners are invited to participate and create specials, such as meals, service offers or activities, for the Own Business Day. Consumers can pay tribute by visiting own businesses nearby on October 11. 

How can business owners participate? 
We have created a dedicated campaign platform that is at the core of all activities and where interested business owners can register to participate and receive marketing material and regular updates. All they need to do is create specials, such as meals, service offers or activities exclusive to the day. METRO will support them in marketing these specials, with dedicated online and offline advertising. 

What activities does METRO have in store for October 11? 

All events and activities will be announced in time on the campaign platform at [please insert your local URL] as well as in local newspapers and through online and offline advertising. Activities will not be limited to October 11, but will also take place before the Own Business Day. For instance, we will feature pop-up business events in seven cities around the globe with special food stands at very popular places to drive attention towards the campaign. On October 11, local business owners will launch their own special activities, such as meals, service offers and entertainment. 

What marketing activities are planned for the Own Business Day?

The Own Business Day will be presented across a variety of media channels, offline and online. This includes advertising, billboards, radio commercials, media relations, social media activities as well as local marketing events. We expect that a lot of consumers will want to share their experiences via their own social media using the hashtag #loveownbusiness. 

What will happen beyond October 11?

As the Own Business Day will be celebrated every year on the second Tuesday in October, we will start the preparations for the next event early on. Besides that, business owners are invited to join our online community, where they can share their experiences and insights. 

Where can interested business owners and customers find more information on the Own Business Day?
Information and news are available online at [country website] as well as on the dedicated campaign website at [please insert your local URL]. There, interested parties can find detailed information about the day and register their special for the Own Business Day. 


Check out the Own Business Day digital platform to register for the big day, create a special offer, or find special offers near you. Visit now!




Everywhere in the world, business owners serve customers with passion, commitment, and drive. They shape our world and make us feel at home in our neighbourhoods. METRO wants to say thank you to business owners who constantly give their all to make our days better.