Personalize your cookie settings 

• What are Cookies 
  

  Cookies are small text files that are stored on your terminal device. Some of the cookies used are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable us to recognize your browser on your next visit (persistent cookies). You can set your browser in such a way that you are informed separately about the setting of cookies and can decide individually about their acceptance or can exclude the acceptance of cookies for certain cases or generally. You can find further information in the help section of your internet browser. If cookies are not accepted, the functionality of our website may be limited.

  Similar technologies may include pixels, plug-ins, scripts, or other similar information storage technologies.

  A pixel is a small string of code, e.g., implemented in a web page or in an e-mail, through which information can be collected.

  Using other similar information storage technologies, such as local storage, a website or application may store information locally on your computer or mobile device or identify information that is available locally.

  
  

• Personalize your Cookies

  
  

  This website uses cookies to provide you with the best possible service. If you do not wish to use certain cookies, you can enable or disable them at any time on this page. Please find further information about the use of cookies below. Some cookies are necessary for the operation of the website and cannot be disabled.

  Below you can activate or deactivate cookies yourself. We offer you the possibility to adjust the settings in order to agree to the use, to withdraw your consent or to object to the use.

• Cookies Policy - Advertising Cookies
  

  We use the service called Google Enhanced Conversion, a service provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
  
  By this service, we capture conversion events on our website such as purchasing events using tags set and tracked by Google Tag Manager. We then take the email address you left with us while converting (purchasing or signing up for a newsletter) and automatically hash it, using an industry standard algorithm for one-way hashing  and provide it as a hash securely to Google to match against their hashed data of logged in users. If Google is able to match the hashed email against a user click on the ad, Google reports the conversion on the ad that we have placed with Google into our ads account. We cannot trace back this reported conversion from our ads account to your individual purchase, as all conversions, no matter whether enhanced or classical are reported in the same way.
  
  By using this means of conversion tracking we are able to determine conversions on our ads without third party cookies following you as a user around but are able to focus just on the conversions that happened on our websites. This helps us to measure the conversions on our ads and improve ads and campaign spends.
  
  The hashed data is transferred to Google in encrypted format and kept for 20 days and is deleted automatically after this period of time.
  
  
  

  For more information on Google Tag Manager, please see Google's privacy policy: https://www.google.de/intl/de/policies/privacy/
  You can withdraw your consent anytime by managing it in your cookie settings.

• Marketing Cookies 

We are partnering with Criteo, a public limited company with its registered office at 32 rue Blanche, 75009 Paris, FRANCE, and registered with the Paris Trade and Companies Register under number 484 786 249, with whom we act as joint controllers to provide you with personalized or contextual advertising of our advertising partners and measure conversions on events like clicks, displays, purchases.

To be able to do so, we place cookies in your browser or use your mobile advertising ID to collect identifiers, such as IDs assigned to you as a loged-in user or non-loged-in user that are hashed prior to be transmitted to Criteo, technical information related to the device you used, data regarding your internet connection, information about your interaction with our website and data about your interaction with the advertisements you have seen.

All of this information is shared with Criteo enabling us to show you relevant advertisement on our websites and allowing Criteo to measure ad performance both for us and for the advertisers placing ads on our website.

We process the above mentioned information based on your consent, and thus based on Art. 6 para. 1 sent. 1 lit. a GDPR.

You can withdraw your consent anytime by opting out of tracking for marketing purposes. We will then stop collecting and sharing all of the above mentioned information.

You can also stop any Criteo related tracking by disabling Criteo services: https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers/

As joint controllers, we have separate but also joint responsibilities.

We are responsible for initiating the tracking for Criteo and manage your consent choices while Criteo is responsible for further tracking and measuring of your activities to be able to deliver ads, measure their performance and report it to us and advertisers.

We are both responsible for keeping your personal data safe as long as it is with us.

To exercise your rights under GDPR as described in our data protection notice you may address both us and Criteo directly. To learn more on how Criteo processes your data and how to exercise your rights with Criteo, please read Criteo’s privacy notice: https://www.criteo.com/privacy/

To exercise your rights such as right of access, right of rectification, right to be forgotten please contact us using the contact form on our website or reach out to our data protection officer: maria.tahir@metro.pk